CFO Foundations

CFO-Foundations

Helping your Small Business grow.
That's our mission. Plain and simple.

Gain insight and fresh perspective

Auditing and Evaluating

We will evaluate your current marketing and sales efforts, and provide insights to help you:

   • Discover “customer perspective” experience feedback
   • Operate in a “mystery shop” kind of format
   • Perform current customer evaluations
   • “Test” new products and services
   • Get unbiased feedback from customers and industry experts

Web Design & SEO

Your website will provide the first impression for many of your clients. We can help build or redesign a website that is:

   • Easily found on search engines
   • Optimized for important key words and phrases
   • User-friendly with intuitive navigation
   • Compatible with social media and blogging platforms
   • Self-sustained and easy to update

Sales Training & Contracting

Improve your sales and marketing plan, with in-depth training at an affordable rate. We will help you:

   • Develop creative marketing campaigns to grow your customer base
   • Proceed with an orderly, well-executed plan for sales
   • Set realistic sales goals, and produce tangible results
   • Free up valuabe time, allowing you to focus on what you do best

We also offer sales contracting services, which include:

• Customer-focused sales training sessions
• Arrangements for short-term selling campaigns

Social & Email Marketing

Email and social media marketing are two of the best ways to expand your business. And when you combine the two, they can be extremely effective.

Case study: Cornerstone Accounting

For Cornerstone Accounting, we implemented an RSS-driven email newsletter, connecting them with current and potential clients while saving time and money. Learn more.

Living without regrets

CFO Foundations is all about helping you grow your business. We will work with you to help you increase your sales efficiencies and results, develop more effective marketing campaigns, and offer unbiased, strategic marketing perspectives.

However, work is just one area of your total life experience. You also have other areas of responsibility in your life, such as with family, stewardship, health, and spiritually. Often times, it is a common thing to hear of a a small business owner getting overly involved in their work and harming other areas of their life and the individuals involved in those areas.

Without Regrets is a 3 hour seminar that will communicate life-impacting principles that will affect every area of your life (your relationship with God, your health, your family, areas of stewardship, work, ministry, and your leisure) with the goal being to cast a vision for you to strive for excellence in all areas of your life, so that you will live a life without regrets.

Call for order

“CFO” stands for Call For Order. As a small business owner, day-to-day operations are likely to consume much of your time, leaving little room for necessary planning and strategy development. Businesses that experience rapid growth are prone to fall into a reactionary cycle, making it difficult to adequately plan for the future. We’ll help you establish an effective “call for order,” and develop models for controlled growth — giving you more time to focus on the big picture.

The CFO logo was inspired by an illustration that has been used by many people, including Bill Hybels and Stephen Covey. It has to do with the challenge of setting priorities. Imagine you were given three small jars: one filled with sand, another with pebbles, and the third with large rocks. You are then asked to fit them into larger container. The only way to make them all fit would be to start with the large rocks (high priorities), then add the pebbles (lower priorities), and finally add the sand (miscellaneous tasks that need to be followed through on).

Unfortunately, many business owners are forced to deal with a constant flow of “sand,” and they never get to the more important priorities. That’s where CFO Foundations comes in — we help you re-organize the sand and pebbles, so you can focus on what’s most important. See our business development section to see how we can help.